After 4 years of development of home automation products and energy efficiency for homes, an alternative idea of ​​innovation in musical accessories emerged

The company is located in the city of Merida, Yucatan, has 5 employees and has distribution points in Merida, Cancun, CDMX, Tlaxcala, Puebla, Toluca and Monterrey, in addition to marketing in the online store.

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About the Founders
ING. Henry Serrano Echeverria & Moisés Pech Cordova

Engineers in Mechatronics from the Autonomous University of Yucatan, are the founders of the company. For more than 4 years they have participated in national events and presentations in cities such as Mexico City, Guadalajara, Monterrey, Mexicali and international cities in Boston, San Francisco, Tokyo, Madrid, Munich and Hong Kong. They have obtained recognitions such as the “Yucatan Youth Prize 2012”, “TIC Americas 2013”, “Santander Prize for Business Innovation 2014”, “Entrepreneur Challenge 2015” and a “Softlanding” program in Madrid, Spain in 2016. Last July they made a 1-month stay in China. Among their previous developments are products of home automation, energy efficiency and virtual reality.

After 4 years of development of home automation products and energy efficiency for homes, an alternative idea of ​​innovation in musical accessories emerged

The company is located in the city of Merida, Yucatan, has 5 employees and has distribution points in Merida, Cancun, CDMX, Tlaxcala, Puebla, Toluca and Monterrey, in addition to marketing in the online store.

null

About the Founders
ING. Henry Serrano Echeverria & Moisés Pech Cordova

Engineers in Mechatronics from the Autonomous University of Yucatan, are the founders of the company. For more than 4 years they have participated in national events and presentations in cities such as Mexico City, Guadalajara, Monterrey, Mexicali and international cities in Boston, San Francisco, Tokyo, Madrid, Munich and Hong Kong. They have obtained recognitions such as the “Yucatan Youth Prize 2012”, “TIC Americas 2013”, “Santander Prize for Business Innovation 2014”, “Entrepreneur Challenge 2015” and a “Softlanding” program in Madrid, Spain in 2016. Last July they made a 1-month stay in China. Among their previous developments are products of home automation, energy efficiency and virtual reality.

Main Innovation

At the end of 2016 we created Kryo, an effects pedal for reprogrammable guitar, works with a mobile application in which the user can select, create or share effects.

Since the effects pedals were created, just over 50 years ago they have maintained the same business model, 1 pedal for each effect that the user wants, or in another case a multi-effect pedal that is more expensive and bigger. With Kryo we are changing the market by commercializing a pedal that does not only have an effect, but also has an effects library contained in a mobile application in which users can program, create and share effects. When users want to acquire a new effect they no longer have to buy a new pedal for $ 99 USD, they only select one in our free effects library or they buy it in our store for $ 1 USD.

Main Innovation

At the end of 2016 we created Kryo, an effects pedal for reprogrammable guitar, works with a mobile application in which the user can select, create or share effects.

Since the effects pedals were created, just over 50 years ago they have maintained the same business model, 1 pedal for each effect that the user wants, or in another case a multi-effect pedal that is more expensive and bigger. With Kryo we are changing the market by commercializing a pedal that does not only have an effect, but also has an effects library contained in a mobile application in which users can program, create and share effects. When users want to acquire a new effect they no longer have to buy a new pedal for $ 99 USD, they only select one in our free effects library or they buy it in our store for $ 1 USD.

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Main Social Impact

Kryo promotes creativity in the interpretation and creation of music in guitarists of different levels by facilitating access to effects and sounds, simultaneously generating a new source of income for programmers who can code effects and market them in the mobile application.

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Employees
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Year of Creation

Main Social Impact

Kryo promotes creativity in the interpretation and creation of music in guitarists of different levels by facilitating access to effects and sounds, simultaneously generating a new source of income for programmers who can code effects and market them in the mobile application.